Audio Why SEO is Still F*Ck!n Cool No-one loves social media marketing more that I do, I wrote a bloody book on it. BUT what I’d like to remind website business owners out there is that SEO or ‘search engine optimisation’ IS the free traffic auto-pilot that we all have wet dreams about. Marketing online today is a bit like a balanced meal, you need both meat and veg (no offence to vegetarians of course) to grow big and strong. So here are my 10 reasons why, if you’re not already, you should take SEO seriously: 1. The traffic
BLOG London 2012 Olympic Games Digital Report by Alex Balfour Normally I'd run a mile from 84 slides in a row with this much data on! However, these form really good insight into the outcomes for the games and it is great to see someone like Alex run a high profile job like this and come out triumphant. This games broke new ground in media and the "game" changed several times in the run up, for example there was no ipad when London won the bid. Read on! About Alex:Alex Balfour joined the London Organising Committee of the Olympic and Paralympi
BLOG Our favorite quotes of the night #TAGtribe Forum "Social has changed what we do" says Jon Silk" tweeted via our hosts @WE_UK "I don't do email. I don't like it" says JP via girisham1 "Transparency is no longer a nice to have" JP "Posteriors are there for posterity" JP "If you use social media to sell stuff it's like being a door to door salesman" 'Connecting with customers is a two way relationship, not just a route to them' via Publicate_ "The future will see some jobs depending on your Klout score!" via prad Patel What was your favor
BLOG #wewillgather at Nesta There I was again in a room with Lloyd Davis and a good idea being brought into action. The notion of #wewillgather started last year in the London Riots when Sophie posted a tweet about cleaning up. She went to bed and woke up to find people coming together to clean up. Silly things called #hashtags brought real people together to do real things. Right now in 2012 London and the UK is riding high on an Olympic games that swiped the Union Jack back from nasty Nick Griffin and a Paralympics that
BLOG Finding the time to think - harder than you think? My mate Nick called me from a cab as he was speeding towards the airport this morning. He really does give Sir David Frost a run for his money the amount of time zones he covers armed with a camera each month. It has been great to see Barney and Nick grow Causal Films from the back of a mini in the desert to a huge team with offices in London and New York. Nick has just taken a week off to cycle from Land's End to John o' Groats and we were chatting how getting away from it all really energ
BLOG I'm a @Kickstarter! So I invested in this Kick-starter project, I search London projects and this one by Ann really struck a chord with me. mobilepros trailer from Ann Danylkiw on Vimeo.
Audio Social Measurements, Feedback and Formulas? #TAGtribe One person cleverly asked Neville Hobson about the social measuring tools that are out there and how important they can be to your business. Did you know that you can be chosen for a job down to your score? What do you think about this? Is it making it less individual and more "fake"? Shelley Fishel noted that we use these tools when we are sold to or told someone is an expert in a certain area. Would you use a social media trainer if their Klout was below 50? The same goes for the openness of
Audio Sitting Comfortably? Let's begin! #TAGtribe The seats are set, the food is eaten and the beers are opened (and mainly drunk!) and Andy Bargery is introducing our speakers, J.P Rangaswami, Neville Hobson & Jon Silk. Talking about the connected consumer. After confirming we won't sit on our hands, that we promise to get involved and everyone's entered their questions, we are ready to begin. The first question rolls in - When we talk about connected consumer, do we only mean social media, are they relationships? Can you create a better con
BLOG Ship it and the power of less. Two things happened this weekend. One I filled in this "Ship It" book, I found it on a book shelf while cleaning my house. I was also listening to Leo Babauta "the power of less" (which is number two) as I polished away and was amazed at how many things in the book I am very confident I do. Don't me too impressed there are many I still need to get a grip on! I always work with a very clear desk, I strive to only look at email twice a day - indeed I am down to just a few - and we eat well. Too mu
BLOG Engaging People Breaking News My favourite gin swigging mate let slip that they receive over 160 emails a day - how do you manage that? This horror prompted an urgent blog post on how to unsubscribe and manage what you do. The headline is that if you are getting an email every time something happens on a social network you are reversing the advantage of being on a social network. My infamous unsubscribe email had 40 people email back with electric words of encouragement and another 400 unsubscribed. Of course a chunk of th
BLOG Don't make a Mes(s)h of the social sharing economy I am listening to "The Mesh" by @instigating AKA Lisa Gansky, this book has been burning a hole in my audible.com list for more than a year, my mission to fully embrace the sharing economy shot it to the top of the list last week. Lisa references a study that suggests that recommendation by peers is 50 times more likely to influence a buying decision and that word of mouth is more effective than traditional advertising because we are more likely to trust a user close to us than what the company
