Bernie J Mitchell
Coworking or Co-working?
What’s in a name? Is the old adage by Shakespeare true that “a rose by any other name would smell as sweet”? Probably not. Words matter. They shape our perception of things, and in a day and age where Google can make or break a business or blog, the popularity of words and how they’re spelled, has never been more important. While there are thousands of words that I could write about, the one that is most important to me and my work is coworking, or as some people insist on spelling it, co-wo
How To Market A Coworking Space Right From Scratch
In the last few weeks, I've had a deep few conversations with people who are 'picking my brains', on marketing their coworking space. It seems like a lot of people are about to start a coworking space from scratch in the coming months. Then I ended up emailing them these answers. So in real "They Ask You Answer" style here are the subsequently copied and pasted emails, edited of course. What do you think is the most prominent problem people have when it comes to getting their act together for
How To Build Trust With Your Website And Why You Need To Act Now
A whole new layer of trust is needed in business now. In this post, you'll find out how you can use your website to build trust and develop a workflow. I'll give you three places in your workday to find words to put on your website regularly, and other than your time it is free. For people to come to your coworking or shared workspace, they need to see that you have COVID preventive measures in place and that you will know what to do if anything else happens. But no one knows what is going t
Why does your community need an email newsletter?
People read email, and the clearer and better your email is, the more people will read it. How often should I email? Minimum? Once a week. Once a week? Won't I annoy people? If you email self-promotional bollox? Yes you will. If your email is something that is not relevant, weird, poorly written, hard to read, a rant or doesn't help people, and is confusing. Yes, definitely. What should you do then? Engaging people Write something that is for YOUR readers; send something useful. In
How To Slow Down To Speed Up Your Projects
So where were we? Last week I was crying onto the page that the world did not know where it was going. Mainly, what's also going on with my projects and plans. You can read or listen to it here. This week we stopped and looked where we are and rebooted with more focus and energy. We had to slow down to speed up with our plans. Personally, I had to remind myself where I'm going in the long term to connect with what is important right now. My 'Me Too' movement Thank you to all t
The Next Normal - Do We Just Get On With It?
How is 'the next normal' looking for you? As the lockdown rules change in the UK, how do you feel about the next few months? Are you stuck? What have you changed in your business model? Are you sick of video calls yet? This week I want to share about how three months of COVID lockdown is working out for me. It feels like an ongoing mix of triumphs and confusion, sitting down to write this to you got me in super reflective mood. But I'm worried about something. It does worry me how this
Our Best WordPress Plugins - Why We Love Them.
This post will help you understand how WordPress tools fit together on your coworking space website. If you are ever talking to a web person or chatting and someone says 'oh yeah, WordPress is sooooo simple, you should use that!' Run, away - they are a liar! It is so simple! What a phase! Phrases that has given me so much pain over twenty years I've been freelancing or running my own business. Any automated marketing tool from Mailchimp to MailPoet, to Salesforce to SendFox and FreeAgent t
10 Ways Audio Can Change Your Life And Make You Smarter
I love the audio. All of my best ideas come from walking around and listening to audio. But it was not always like this. The humble combination of a cell phone, app and headphones turned my life around. It saved it and opened up a whole new universe for me. Feeling dumb, stupid and inadequate. So I was staring at my paperback copies of "A Sentimental Journey Through France And Italy" by Stern and "The Mystery of Edwin Drood" by Dickens and could feel the panic coming over me. I just could n
The no-nonsense Marketing tips during a pandemic.
COVID has shaken up the world like nothing in recent memory. This is especially true for businesses and freelancers. We’ve all learned some hard lessons and had to admit that our old ways of thinking (like trying to plan 12 months ahead of time) are no longer going to work for us. I sat down and spoke with three brilliant people to get some advice on how business owners and freelancers can continue to profit and build their customer base during a global pandemic. Monica Sood - Monica Ink. Peo
How To Get Going with the 12-Week Year Plan.
Planning Your Business 12 Weeks at a Time With the summer months approaching Christmas is probably the furthest thing from most people’s minds. If you are hoping to build your current coworking space, or start a new one, now is the time to start looking towards the end of the year so 2021 can be more successful than you imagine. I recently spoke to Carsten of Desk Mag to find out when people are most likely to join a coworking space. His response was sometime around or after a major holiday.