For owner-managed coworking spaces.
Make your coworking space the obvious choice.
You have a building, members and a way of doing things that a chain cannot copy. Make it clear in the emails you send — so the right people can understand what your space is for and why it is worth joining.
Email is the second half of the welcome. The Community Builder’s Email Engine is a free six-day email course to help you tell the stories, answer the questions and make the next step clear.
The free six-day email course
Give people a clearer reason to choose your space.
Six short emails to help you explain what makes your community different, stay useful between visits and give the right people a clearer next step.
Send me Day 1The Community Builder’s Email Engine is free. Day 1 arrives after signup.
Useful writing from the field
Useful ideas for people building independent coworking spaces.
Short posts about the practical work of making a space matter to the people who use it.
Consistency beats frequency.
0:00 /1:04 1× So, when you have the front of your website and you have 'Welcome to Mega Community' or 'Mega Coworking', and somewhere in the bottom right-hand corner it says 'Keep in touch' or 'Sign up for updates', and that's your email newsletter. That is about as much incentive to sign up as sticking your head in a vat of boiling oil. There's no incentive. And when I say incentive, I probably mean more attraction. But if you say something like 'SiWhen you want this built for your space
A bespoke welcome email course, built specifically for your community.
I turn your stories, values, member questions and local knowledge into a reusable email course for one defined audience and one clear next step. The work includes the course and companion articles for your website.
From £5,000
How we work together
Three steps. No grand performance required.
You already know your space. We work together to turn what you know into a welcome people can follow.
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01
Book a call
We talk through your space, the people you want to reach and what you want the course to do. Then we decide whether this is the right job.
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02
Find the story and make the plan
I spend time with your existing material: member stories, questions, events, old emails and the things your team keeps coming back to. Together, we decide what the course needs to say, who it is for and where it leads.
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03
Build the welcome
I write the course, welcome page and supporting articles. You see the drafts, give the necessary context and approve the work before it goes live.
Working with Bernie
Experience, clarity and care for the work.
“Bernie's approach is practical, no-nonsense, and encouraging. He doesn't just provide advice; he challenges you to think differently.”
“The payback from Bernie's consultancy has far outweighed the investment.”
“Working with Bernie gave me the clarity and structure I desperately needed... I'm so grateful for the support and guidance, it's been invaluable.”
Read three more client comments
“Working with Bernie was a game-changer for me. His support gave me the confidence and clarity I needed to move forward.”
“Working with Bernie transformed the way I approach building my space. I'd recommend him wholeheartedly.”
“Full of beans and ideas Bernie is good at strategy and guiding teams to implement them.”
About Bernie
The work you do deserves a voice.
Since 2010, I have helped micro-communities grow in and around coworking spaces.
I work with people doing the honest work of belonging who struggle to turn that work into a regular, useful public voice. Not louder marketing. Clearer writing about the stories, questions and small acts that make a space matter.
One weekly email is often where that starts. Writing it down helps you see what your community actually gives people, and say it clearly to members, funders and partners.
More about Bernie