I turn your coworking community into citizens.
The inbox is the second half of the welcome.
Here's a pattern I've noticed since 2010.
The coworking operators with the warmest rooms, the strongest communities, and the scuffed kitchen floors that tell you real people work here — they're often the ones with no email infrastructure.
Not because they're lazy.
Because nobody told them the inbox is the second half of the welcome.
That's where I come in..
I help independent operators build that second half.
I've been sending weekly emails since 2008 and getting people into coworking spaces since 2010.
Not to build huge audiences - to build highly connected rooms where people actually look out for each other.
Take the free 6-day email course.
Then get a daily 2-minute email with practical tips.
When you're ready to go deeper, you'll know where to find me.
Communities work when people contribute, not just join
0:00 /0:52 1× So, another post about community. Something I only just realised this week is missing from a lot of the coworking community conversation: when people join a community, they need to contribute. In order for communities to work, and relationships to work, and teams to work, people need to, you know, as that cheesy phrase goes, you get out what you put in. There's always talk about 'join the community'. And there's a kind of unconscious, pConsistency beats frequency.
0:00 /1:04 1× So, when you have the front of your website and you have 'Welcome to Mega Community' or 'Mega Coworking', and somewhere in the bottom right-hand corner it says 'Keep in touch' or 'Sign up for updates', and that's your email newsletter. That is about as much incentive to sign up as sticking your head in a vat of boiling oil. There's no incentive. And when I say incentive, I probably mean more attraction. But if you say something like 'SiCommunities work when people contribute, not just join
0:00 /0:52 1× So, another post about community. Something I only just realised this week is missing from a lot of the coworking community conversation: when people join a community, they need to contribute. In order for communities to work, and relationships to work, and teams to work, people need to, you know, as that cheesy phrase goes, you get out what you put in. There's always talk about 'join the community'. And there's a kind of unconscious, pThe email that apologised was the best one
0:00 /1:01 1× I had two emails arrive from coworking spaces this week. One read like a PR statement from the founder. It was like they'd put every great speech they'd ever read into a blender with some TED Talks. And none of it was about the people in the coworking space. The other was from a founder who said, "I don't mean to spam you, but," and then launched into how their coworking space and their community were contributing to the community, and a
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