Bernie J Mitchell
You can take your coworking business from undiscovered to unstoppable
by Bernie J Mitchell on
How do you measure the success and impact of your marketing efforts in attracting new members to your coworking space?
I know this quote is often attributed to many people, not just retailer John Wanamaker.
These days it’s a cliché about the effectiveness and risk of what you should spend on marketing.
In 2023, the quote is not true any more because so much of our marketing is done online.
by Bernie J Mitchell on
Gimmicks and discounts won’t cut when building a thriving coworking community.
People only join a coworking space because it works for them and helps them make money.
by Bernie J Mitchell on
Last week was HUGE! We had the Coworking Symposium to which hundreds of you showed up, my eyes and ears were bleeding with hope and excitement for the future of coworking in Europe.After that, there was the Coworkies Hack Coworking event and while all of this was going on hundreds of more people in the […]
by Bernie J Mitchell on
The Next Normal Have you been saying words like ‘when things go back to normal I will..?‘ In this McKinsey article ‘Beyond coronavirus: The Path to the next normal‘ the use of the term ‘the next normal‘ and how I see the future. And this is what I’m scrambling to find out at the moment. […]
by Bernie J Mitchell on
My Little Writing Experiment So I’m always writing every day. But still have some odd aversion to hitting publish, and there is always an internal debate about what to post first. Then I massage my work and wonder if it is for this person or that person. Then I’ll go and read a […]
by Bernie J Mitchell on
How Much Money Are You Leaving On The Table? I see this a lot. And don’t worry it’s not just you and it’s not just the workspace industry. People dick around for ages looking for shortcuts, quick fixes and how ‘to get in front of as many people as possible.’ They hear how Richard Branson kicked […]
by Bernie J Mitchell on
When you have to write a post, you’ll want to do everything but write that blog post. It is much easier to think about stuff than writing it. The main reason only a few people do well at blogging comes down to just a few people execute and post stuff. Everyone else licks blogging wounds, […]
by Bernie J Mitchell on
At our weekly London Bloggers MeetUp, I keep getting asked how I write a blog post, and I never have an answer. I can’t bullshit my answer anymore. I realized that even after all this time I don’t have a system or process for writing a blog post. The same goes for building a podcast […]
by Bernie J Mitchell on
One of the best-kept secrets to being connected is co-working, the next best-kept secret is your tribe. I have found getting out of your “space” to co-work is brilliant for both your productivity and your soul. This is whether you work for a big shiny corporate or are a freelancer like me. In their respective […]
by Bernie J Mitchell on
Suddenly it all seemed to fit into place. I’d been feeling very crap, lacking focus and felt overwhelmed all week, actually all month, maybe even all year. My head hurt, my body hurt and I just blurred out most days. I’d slipped into everything slightly being someone else’s fault, which even if it is someone else’s […]
