Gimmicks and discounts won't cut when building a thriving coworking community.
People only join a coworking space because it works for them and helps them make money.
So, how do we create a space that genuinely supports and empowers our members?
Let's delve into it.
Firstly, it's crucial to understand that coworking is not just about having a perfect workplace space.
It's about fostering community, collaboration, and mutual support.
If you are an owner or manager of a coworking space, you should strive to establish an atmosphere that fosters member interaction, promotes the exchange of ideas, and facilitates the development of genuine connections that go beyond mere networking.
Because gimmicks and discounts only work in the short run.
They might attract some people initially but will only sometimes keep them around.
People who only join your space because of a discount or a free beer are less likely to show commitment to themselves or the community you're trying to create.
What matters is the value that your space provides.
Are you offering resources and amenities to help your members grow their businesses and achieve their goals?
Are you facilitating meaningful connections and collaborations?
Are you creating an inclusive and supportive environment where everyone feels welcome and respected?
If the answer to these questions is yes, you're on the right track.
But if you're relying on gimmicks and discounts to attract and retain members, it might be time to reevaluate your strategy.
You are nuts if you think coworking is a one-size-fits-all solution - which some of you do believe.
(You can spot these people because they usually add a big fat hyphen in the word coworking.)
Coworking is a complex and ever-changing environment that needs careful attention and nurturing, similar to humans, before Elon Musk implants a chip in their brain.
Suppose you want to build a thriving coworking community.
Focus on providing value to your members, creating a sense of belonging and connection, and encouraging growth and collaboration.
So, let's ditch the gimmicks and get to work!
