What if everybody could walk to work? Since working in coworking spaces in 2010, I have been going to Central London. But I was ALWAYS looking for something nearer to me so I could spend less time travelling and do the school run for #supercoolson. But it seemed ‘normal’ to be jammed into a central line […]
How do you measure the impact of your marketing on attracting new people to your coworking space?
How do you measure the success and impact of your marketing efforts in attracting new members to your coworking space?
I know this quote is often attributed to many people, not just retailer John Wanamaker.
These days it’s a cliché about the effectiveness and risk of what you should spend on marketing.
In 2023, the quote is not true any more because so much of our marketing is done online.
Why do people give you money to join your coworking space?
Gimmicks and discounts won’t cut when building a thriving coworking community.
People only join a coworking space because it works for them and helps them make money.
Why does your community need an email newsletter?
People read email, and the clearer and better your email is, the more people will read it. How often should I email? Minimum? Once a week. Once a week? Won’t I annoy people? If you email self-promotional bollox? Yes you will. If your email is something that is not relevant, weird, poorly written, hard to […]
How To Get Going with the 12-Week Year Plan.
Planning Your Business 12 Weeks at a Time With the summer months approaching Christmas is probably the furthest thing from most people’s minds. If you are hoping to build your current coworking space, or start a new one, now is the time to start looking towards the end of the year so 2021 can be […]
