BLOG #TAGtribe JAM - Content Marketing One - Live Blog 14.28 Wrapping up! Thank you for joining us today here or on twitter (#TAGtribe)! We're leaving in style on ukulele music :-) 14.25 Asked where would they put their money in therms of 2013 content, whether webinars or anything else, Sue suggests making partnership with media owners as they already know their audience, as well as how to tell a story. Ann takes her point of step forward: "Hire journalists!" 14.22 A new point made by Neville on which all our speakers agree: Content isn't new. 14
Audio Engaging People - Audio Newsletter #02 The Killer opening line......There should be a killer opening line here but I am too bloody excited to add one so I'll just dive in with this:Tomorrow is #TAGtribe Jam with Sue Unerman, Ann Handley and Neville Hobson at the Social Partners in Hatton Garden.This event is Question Time meets Saturday Night Live with a side of Google Hangout that you can join for free here.We will be debating Content marketing and why everyone should be at it and also why they should not!Why you can win with conte
BLOG Going to meet Seth Godin Quite honestly I don't really know what is going on right now. I feel like a caterpillar turning into a butterfly via a very painful cocoon. Really 2012 was a very very steep learning curve. It was full of joy in many ways, the life lessons and business lessons I would not change one bit - even the agony will be worth the long term insight. So that is on the way out. Then on the way in is this... I open my email and need to pinch myself, FreeAgent have emailed me my plane tickets to Mesh 2013
Audio Audio Newsletter #01 Click the player to listen now: Other Ways to Listen to the Podcast: Subscribe in iTunes Download the Podcast Sorry to rant but nothing makes me scream more than people who have one chance meeting with someone big and then trade off it forever, (you know "I was in the Sun, Times, BBC, Songs of Praise") that is why this is the last time I’ll mention my podcast with Seth Godin. This is where I should say “listen to the podcast” but that is too obvious. What else is obvious is that we are we
BLOG Building blocks for my blog It has always fascinated me how bloody hard it is to post what I write, if I have to come clean the main reason I am so interested in helping other people to get their blog moving is so it compels me further into action. The more work we do on the podcasts, London Bloggers Meet Up and meet with content creators the more I am inspired and motivated. I still return to the line that first made the penny drop for me about the Internet. I was listening to "The 8th Habit" by Stephen Covey, in the op
BLOG Why I nearly killed myself at Hubspot London Ok I maybe wrong here. Maybe the whole day was not aimed at people like me. MAYBE it was aimed at people who have NEVER read a Hubspot e-book, blog or have only just discovered the internet. If I'd gone to this day two years ago I would have punched the organiser if I had met them in a bar later on in the day. When salesforce.com come to town they BLOW YOUR MIND. You leave inspired to do well just so you can use all of their products, even if you don't need them. I missed David Meerman Scott, b
BLOG The Email Game - Be Smart, be connected but be in control I was sitting in a bar with my Bombay Sapphire and tonic when my good friend exclaimed (too proudly for my liking) "I get 100 work emails a day and another 60 to my personal emmail account." I was nothing short of devastated FOR THE LOVE OF A HIGHER BEING!!! What are you doing? When I probed they revealed "I get lots of email that comes is LinkedIn, Eventbrite, Meet Up, newsletters, offers. Unfortunately my dear engaging people the email game is not unusual, tempted as it is to start ranting a
BLOG Our favorite quotes of the night #TAGtribe Forum "Social has changed what we do" says Jon Silk" tweeted via our hosts @WE_UK "I don't do email. I don't like it" says JP via girisham1 "Transparency is no longer a nice to have" JP "Posteriors are there for posterity" JP "If you use social media to sell stuff it's like being a door to door salesman" 'Connecting with customers is a two way relationship, not just a route to them' via Publicate_ "The future will see some jobs depending on your Klout score!" via prad Patel What was your favor
Audio Social Measurements, Feedback and Formulas? #TAGtribe One person cleverly asked Neville Hobson about the social measuring tools that are out there and how important they can be to your business. Did you know that you can be chosen for a job down to your score? What do you think about this? Is it making it less individual and more "fake"? Shelley Fishel noted that we use these tools when we are sold to or told someone is an expert in a certain area. Would you use a social media trainer if their Klout was below 50? The same goes for the openness of
Audio Sitting Comfortably? Let's begin! #TAGtribe The seats are set, the food is eaten and the beers are opened (and mainly drunk!) and Andy Bargery is introducing our speakers, J.P Rangaswami, Neville Hobson & Jon Silk. Talking about the connected consumer. After confirming we won't sit on our hands, that we promise to get involved and everyone's entered their questions, we are ready to begin. The first question rolls in - When we talk about connected consumer, do we only mean social media, are they relationships? Can you create a better con
BLOG Why I came back to Blogger In 2006 I opened a Blogger account, I had know idea what to do, had heard about blogging and spotted a guy called Seth that seemed to be doing ok at it. I posted some thoughts and waited, and waited. Fast forward and the Internet shelves are stacked with blogging platform options, people now have a Wordpress "site" not a blog and little people like me have voice. Along the way I have tried every platform, I always wanted to like blogger but it never seemed to cut the mustard, I was secretly je
