How To Get Going with the 12-Week Year Plan.
Planning Your Business 12 Weeks at a Time With the summer months approaching Christmas is probably the furthest thing from most people’s minds. If you are hoping to build your current coworking space, or start a new one, now is the time to start looking towards the end of the year so 2021 can be more successful than you imagine. I recently spoke to Carsten of Desk Mag to find out when people are most likely to join a coworking space. His response was sometime around or after a major holiday.
How To Market Your Coworking Space: The Simple Way.
I bet you think marketing is hard, I do. For over a decade I've been trying to figure out marketing, both mine and other peoples. Everyone seems to be doing better than me, is ahead of the curve, on the ball and whatever else. They're more immediate on Instagram, terrific on twitter, fancy on Facebook and more linked up on LinkedIn than me. Oh, and they have an email list with a million more people than me. I was dying, I looked at what worked and what did not, I also looked at what I LOVED
Why Coworking Now Needs To Be Local And Not Privileged
Last week was HUGE! We had the Coworking Symposium to which hundreds of you showed up, my eyes and ears were bleeding with hope and excitement for the future of coworking in Europe. After that, there was the Coworkies Hack Coworking event and while all of this was going on hundreds of more people in the UK signed #Saveourlocalcoworking. We also launched our Q&A sessions for European coworking businesses with Every week we'll record a Group video chat with our friend's Cobot, OfficeRnD and Nex
Coworking Symposium 2020: Knowledge needs to be shared.
The Coworking Symposium is going virtual this May 27 at 9amCET. What is initially a limited number of people, will reach a much wider audience since we are doing it online due to the recent events that have taken place-the global pandemic that is Covid-19. The coworking industry has been around for almost 25 years now before it was even called coworking. And since then the community has grown all over the globe. What started with a hackerspace in 1995 as the precursor of what we know today
How to avoid being caught in the Email Newsletter void.
Another email newsletter??? Have you ever said that to yourself when you received one of those? You know, you subscribed to one of those cause you were really into the product they’re selling. You really want to know what they have to say, what’s new with them. And then you kind of lost interest in what they have to say. (Or maybe you got conned into subscribing into it). And you’re probably thinking “what if my subscribers think like that too?”. How often do I have to send an email? What if
How to outrun anxiety and make the most of lock-down time
Something clicked when lockdown began. It was the start of the next '12 Week Year' segment, I'm standing in my broom cupboard office in Mainyard not sure what is going on. And the anxiety sets in before anyone else has prepared. At that point, my main '12 Week Goal' was to stay alive and not lose my head to anxiety. Human's need certainty It turns out as humans we all need some certainty. And 2020 was one of the most 'certain' years I was going to have in my life so far. In 2019 I received
Email Marketing in A Social Media World - a simple guide.
“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel." -Erik Harbison You would’ve thought that in a world of social media, email marketing would be on the bottom of the tier of effective marketing strategy. How come even the big and established businesses still opt makes a massive effort to perfect their email marketing game? The answer? Because it works! Even if a person does spend an average of 2 to 3 hours on social media,
How to Find 'The Next Normal' For Coworking.
The Next Normal Have you been saying words like ‘when things go back to normal I will..?‘ In this McKinsey article ‘Beyond coronavirus: The Path to the next normal‘ the use of the term ‘the next normal‘ and how I see the future. And this is what I’m scrambling to find out at the moment. I’m interviewing, podcasting, facilitating and reading non-stop about what is going to happen in the coworking industry. I’d love to be the person who comes up with THE answer, but it does not work like that
A New Freelance Hope In The COVID-19 Crisis
How has this epidemic changed you? What are you doing more of in this crisis? How has your business changed? Where is it going now? Share in the Instagram comments here. Before we get into this. I need to point out these words are by a healthy white man living in London with enough money to make it through the week. Do I need to point it out? Yes. We know people who are going through all manner of health, family and economic hardships. It would be crappy to let you read on thinking t
How To Market Your Coworking Space In A Coronavirus World
OMG, who the hell is selling in the Coronavirus downturn? Well, hopefully, a lot of people as we need to keep the economy going. Which is completely different just profiteering from it and ambulance-chasing. marketing I've been keeping a keen eye on how people are dealing with marketing and communication, the language in use and online stunts, in the last two weeks. In that time, it quickly got to the point where the last thing I wanted in my email was another lesson how to work remotely or