Bernie J Mitchell
"Email-first community building for independent coworking spaces"
Consistency beats frequency.
0:00 /1:04 1× So, when you have the front of your website and you have 'Welcome to Mega Community' or 'Mega Coworking', and somewhere in the bottom right-hand corner it says 'Keep in touch' or 'Sign up for updates', and that's your email newsletter. That is about as much incentive to sign up as sticking your head in a vat of boiling oil. There's no incentive. And when I say incentive, I probably mean more attraction. But if you say something like 'SiCommunities work when people contribute, not just join
0:00 /0:52 1× So, another post about community. Something I only just realised this week is missing from a lot of the coworking community conversation: when people join a community, they need to contribute. In order for communities to work, and relationships to work, and teams to work, people need to, you know, as that cheesy phrase goes, you get out what you put in. There's always talk about 'join the community'. And there's a kind of unconscious, pThe email that apologised was the best one
0:00 /1:01 1× I had two emails arrive from coworking spaces this week. One read like a PR statement from the founder. It was like they'd put every great speech they'd ever read into a blender with some TED Talks. And none of it was about the people in the coworking space. The other was from a founder who said, "I don't mean to spam you, but," and then launched into how their coworking space and their community were contributing to the community, and a