How do you find and play to your unfair advantage in the coworking market? By being yourself! – It’s as simple or as difficult as that. Since 2015, I’ve worked with so many people who have said something like, We want to be the next “WooWork.” We want to do what they’re doing! Whatever you […]
Why are most of the panellists and speakers at coworking conferences men?
What do we know women do in the coworking industry? Yet when we get to the opening keynote speakers and panels at a conference it’s just men EVERYWHERE! This post is about “representation” at conferences rather than “diversity”, so please consider that as you read. ⍰ Does the data below represent the coworking industry in […]
How do you measure the impact of your marketing on attracting new people to your coworking space?
How do you measure the success and impact of your marketing efforts in attracting new members to your coworking space?
I know this quote is often attributed to many people, not just retailer John Wanamaker.
These days it’s a cliché about the effectiveness and risk of what you should spend on marketing.
In 2023, the quote is not true any more because so much of our marketing is done online.
