Marketing
Why does your community need an email newsletter?
People read email, and the clearer and better your email is, the more people will read it. How often should I email? Minimum? Once a week. Once a week? Won't I annoy people? If you email self-promotional bollox? Yes you will. If your email is something that is not relevant, weird, poorly written, hard to read, a rant or doesn't help people, and is confusing. Yes, definitely. What should you do then? Engaging people Write something that is for YOUR readers; send something useful. In
The no-nonsense Marketing tips during a pandemic.
COVID has shaken up the world like nothing in recent memory. This is especially true for businesses and freelancers. We’ve all learned some hard lessons and had to admit that our old ways of thinking (like trying to plan 12 months ahead of time) are no longer going to work for us. I sat down and spoke with three brilliant people to get some advice on how business owners and freelancers can continue to profit and build their customer base during a global pandemic. Monica Sood - Monica Ink. Peo
How To Get Going with the 12-Week Year Plan.
Planning Your Business 12 Weeks at a Time With the summer months approaching Christmas is probably the furthest thing from most people’s minds. If you are hoping to build your current coworking space, or start a new one, now is the time to start looking towards the end of the year so 2021 can be more successful than you imagine. I recently spoke to Carsten of Desk Mag to find out when people are most likely to join a coworking space. His response was sometime around or after a major holiday.
How To Market Your Coworking Space: The Simple Way.
I bet you think marketing is hard, I do. For over a decade I've been trying to figure out marketing, both mine and other peoples. Everyone seems to be doing better than me, is ahead of the curve, on the ball and whatever else. They're more immediate on Instagram, terrific on twitter, fancy on Facebook and more linked up on LinkedIn than me. Oh, and they have an email list with a million more people than me. I was dying, I looked at what worked and what did not, I also looked at what I LOVED
How to avoid being caught in the Email Newsletter void.
Another email newsletter??? Have you ever said that to yourself when you received one of those? You know, you subscribed to one of those cause you were really into the product they’re selling. You really want to know what they have to say, what’s new with them. And then you kind of lost interest in what they have to say. (Or maybe you got conned into subscribing into it). And you’re probably thinking “what if my subscribers think like that too?”. How often do I have to send an email? What if
Email Marketing in A Social Media World - a simple guide.
“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel." -Erik Harbison You would’ve thought that in a world of social media, email marketing would be on the bottom of the tier of effective marketing strategy. How come even the big and established businesses still opt makes a massive effort to perfect their email marketing game? The answer? Because it works! Even if a person does spend an average of 2 to 3 hours on social media,
How To Market Your Coworking Space In A Coronavirus World
OMG, who the hell is selling in the Coronavirus downturn? Well, hopefully, a lot of people as we need to keep the economy going. Which is completely different just profiteering from it and ambulance-chasing. marketing I've been keeping a keen eye on how people are dealing with marketing and communication, the language in use and online stunts, in the last two weeks. In that time, it quickly got to the point where the last thing I wanted in my email was another lesson how to work remotely or
FFS Don't Stop Marketing! And how to do that NOW!
Have your feet even touched the floor this week? The air surrounding us is bleak with uncertainty and everything seems to be in a standstill. And 'homeschooling' and 'remote work' has left the realm of progressive parents and digital nomads to become the new normal. And it seems that people treat contacting the Corona Virus comes second from how everyone can get through this- economically. How communities arise out of the aftermath My mate Tom was due to come to London a few weeks ago to s
How To Gear Up Your Business Best In The Covirus Shut Down.
Just because the World is shutting down, it does not mean your business has to. Hard as it may seem right at this moment in time, there is plenty of good work to be done in the downtime, so you can come back stronger than ever. Are you on Linkedin? Have you seen the onslaught of commentary about the effects of the Co-virus on our businesses and the economy? My friend Leah from Norway posted that realistic and heartwarming video message. Leah's main point was to use the downtime to ge