BJM Blog Banner BLOG Coworking or Co-working? What’s in a name? Is the old adage by Shakespeare true that “a rose by any other name would smell as sweet”? Probably not. Words matter. They shape our perception of things, and in a day and age where Google can make or break a business or blog, the popularity of words and how they’re spelled, has never been more important. While there are thousands of words that I could write about, the one that is most important to me and my work is coworking, or as some people insist on spelling it, co-wo