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How to avoid being caught in the Email Newsletter void.
Another email newsletter??? Have you ever said that to yourself when you received one of those? You know, you subscribed to one of those cause you were really into the product they’re selling. You really want to know what they have to say, what’s new with them. And then you kind of lost interest in what they have to say. (Or maybe you got conned into subscribing into it). And you’re probably thinking “what if my subscribers think like that too?”. How often do I have to send an email? What if
How to outrun anxiety and make the most of lock-down time
Something clicked when lockdown began. It was the start of the next '12 Week Year' segment, I'm standing in my broom cupboard office in Mainyard not sure what is going on. And the anxiety sets in before anyone else has prepared. At that point, my main '12 Week Goal' was to stay alive and not lose my head to anxiety. Human's need certainty It turns out as humans we all need some certainty. And 2020 was one of the most 'certain' years I was going to have in my life so far. In 2019 I received
Email Marketing in A Social Media World - a simple guide.
“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel." -Erik Harbison You would’ve thought that in a world of social media, email marketing would be on the bottom of the tier of effective marketing strategy. How come even the big and established businesses still opt makes a massive effort to perfect their email marketing game? The answer? Because it works! Even if a person does spend an average of 2 to 3 hours on social media,
How to Find 'The Next Normal' For Coworking.
The Next Normal Have you been saying words like ‘when things go back to normal I will..?‘ In this McKinsey article ‘Beyond coronavirus: The Path to the next normal‘ the use of the term ‘the next normal‘ and how I see the future. And this is what I’m scrambling to find out at the moment. I’m interviewing, podcasting, facilitating and reading non-stop about what is going to happen in the coworking industry. I’d love to be the person who comes up with THE answer, but it does not work like that
A New Freelance Hope In The COVID-19 Crisis
How has this epidemic changed you? What are you doing more of in this crisis? How has your business changed? Where is it going now? Share in the Instagram comments here. Before we get into this. I need to point out these words are by a healthy white man living in London with enough money to make it through the week. Do I need to point it out? Yes. We know people who are going through all manner of health, family and economic hardships. It would be crappy to let you read on thinking t
How To Market Your Coworking Space In A Coronavirus World
OMG, who the hell is selling in the Coronavirus downturn? Well, hopefully, a lot of people as we need to keep the economy going. Which is completely different just profiteering from it and ambulance-chasing. marketing I've been keeping a keen eye on how people are dealing with marketing and communication, the language in use and online stunts, in the last two weeks. In that time, it quickly got to the point where the last thing I wanted in my email was another lesson how to work remotely or
FFS Don't Stop Marketing! And how to do that NOW!
Have your feet even touched the floor this week? The air surrounding us is bleak with uncertainty and everything seems to be in a standstill. And 'homeschooling' and 'remote work' has left the realm of progressive parents and digital nomads to become the new normal. And it seems that people treat contacting the Corona Virus comes second from how everyone can get through this- economically. How communities arise out of the aftermath My mate Tom was due to come to London a few weeks ago to s
How To Gear Up Your Business Best In The Covirus Shut Down.
Just because the World is shutting down, it does not mean your business has to. Hard as it may seem right at this moment in time, there is plenty of good work to be done in the downtime, so you can come back stronger than ever. Are you on Linkedin? Have you seen the onslaught of commentary about the effects of the Co-virus on our businesses and the economy? My friend Leah from Norway posted that realistic and heartwarming video message. Leah's main point was to use the downtime to ge
How To Make $10 Million From One Simple Blog Post
How do you do that? And yes is a true story, the number goes up all the time, and of course, there is a little bit more to it. How do you make this kind of money? By answering other people's questions on his website. Someone asked me what is 'they ask you answer' thing I mention a lot here on this website. The two key ideas I follow when working with clients are “They ask, You Answer” and “StoryBrand framework”. It is essential, and it is one of the best things you can do for marketing your
How Many Communities Do You Need To Be Able To Thrive?
It takes a village to raise a child, and it takes a bunch of communities to build a freelancer from coworking spaces to online communities to conferences. #Freelance life is a never-ending lesson - here are the many communities I need to be able to thrive! It has taken years to find them, build relationships with them and sometimes even have to kiss and make up. Why Do You Need A Community? So there I was, gazing out the window of my studio in Mile End London. The tree outside my window