how to market during covid: the 12-week BLOG How To Get Going with the 12-Week Year Plan. Planning Your Business 12 Weeks at a Time With the summer months approaching Christmas is probably the furthest thing from most people’s minds. If you are hoping to build your current coworking space, or start a new one, now is the time to start looking towards the end of the year so 2021 can be more successful than you imagine. I recently spoke to Carsten of Desk Mag to find out when people are most likely to join a coworking space. His response was sometime around or after a major holiday.