Bernie J Mitchell

12-week plan

  • How To Slow Down To Speed Up Your Projects

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    Bernie Mitchell


    So where were we?


    Last week I was crying onto the page that the world did not know where it was going. Mainly, what’s also going on with my projects and plans.

    You can read or listen to it here.

    This week we stopped and looked where we are and rebooted with more focus and energy.

    We had to slow down to speed up with our plans.

    Personally, I had to remind myself where I’m going in the long term to connect with what is important right now.

    My ‘Me Too’ movement


    Thank you to all the people who emailed me. 

    Your common theme of replies was like ‘me too’ or ‘I’m wobbly too’ or ‘confused too’ – it was good to acknowledge the mental strain. 

    I thought the strain was because we don’t know where we are going in the world or could not get a haircut. 

    But another mate thought it was because as a nation, the ‘lock-down holiday’ is over and we have to go back to work. 

    How To Slow Down To Speed Up


    1. We stopped and looked at the way we work and time-boxed stuff again. Scroll down for more on this.

    2. I went back to all the vision stuff, five, ten and twenty-year vision. Then the goals I needed popped out by magic, I reconnected with where I am going.

    3. Some of you emailing and saying ‘me too’ – it is always good to know you are not the only one thinking something, it gives permission for your next move for your plans. 

    Getting anchored again 


    I checked my 12 Week Year plan, and I went back to these two resources:

    So Dan is living to 156, and I am happy to say out loud I’m living to 126. 

    It means I have 80 something years left to: 

    – Travel the world with my family. 

    – To write books, blogs and tweets.

    – Interview thousands of people for podcasts and articles.

    – Eradicate racism. 

    – Cook a lot of meals for people in our home. 

    My son tells people his Dad is going to live to 126 – I am sure it scares them.

    When I am 126, my son will be around 90 years old – I always picture us cooking a BBQ together in Tigre, Buenos Aires at that age – I love that image. 

    I have a picture on my computer to remind me where I am going – you can see it here.

    “I have a theme!”


    Don’s course recommends having a life theme, I’d forgotten this part. 

    I remembered I had one – it’s a bit like ‘your why’.

    ‘Find your voice and help others find theirs’ is my theme.

    I got it from Stephen Covey’s 8th Habit book more than twelve years ago.

    I remember talking to Julie Hall in a bar in Soho in late 2009, she’d recently watched a TED talk by a guy named Simon something. 

    He was talking about ‘Start With Why‘ it had already got over FIFTY THOUSAND VIEWS – wow! 

    Now it has 50 million – that is a lot of wow.

    Don’t boil the ocean.


    A bit of me wants to puke when people talk about their mission and meaning. 

    There is only so much navel-gazing we can do before someone shows up and needs some work done. 

    I’ve been part of workgroups over the years where I want to pull the pin on a hand grenade when people talk about values. 

    And when I’m not in action, I get depressed, feel sorry for myself and start comparing myself to others. 

    When I am in action, it is much more painful being in the moment, but stuff happens, even if it does not work, I still feel alive and learn. 

    BTW – values are essential.


    They are so essential we run ‘The Coworking Values podcast.’ 

    It is the practical application of the coworking values in real life.

    Simple little things like:

    – Having a work culture where your staff want to stay and are not crying in the stairwell every day. 

    – Where your business makes a profit but does not f@

    – Don’t only show up when you want something.

    – Are inclusive, accessible and anti-racist like >> this by Cobot.

    – You are not the largest, biggest, longest or leading – you are helpful. 

    – How to build a coworking space that serves the local community it is part of.

    Simon says


    To get back to Simon Sinek, but you have to know I am exhausted by Simon Sinek fanboys and girls these days. 

    Everyone loves to rant about ‘the why’, but I’ve only met a small handful of people, like my mate Lena who put it into action for real. 

    Simon made a point early on about people think they have to ‘screw people’ or ‘be tight’ to be good at business. 

    He then gave examples of companies with a higher share value over thirty years. 

    The higher share value companies had taken care of staff and kept them longer.

    Everyone Always


    What has become evident in COVID is a coworking or shared work-spaces that ONLY rents a desk are dead in the water. 

    While the spaces with a close community are alive. 

    One of the main challenges is keeping members connected, we don’t meet in the kitchen so much these days! 

    Their members are willing to support the coworking space as it navigates COVID. 

    Changes to our work


    Last week we were launching our Cowork.tools business. 

    BTW the work we are doing is everything in Marketing Made Simple, which is a lot of attention to detail – which does make my head hurt. 

    Every day felt like we were charging down the pitch to see where we would end up.

    Then like Toyota – we stopped the assembly line. 

    We took a morning to work out where we were, and we made a simple change. 

    We time-boxed everything and made a backlog. 

    It was that simple

    We spent Friday morning allocating projects to the same day every week and ONLY working on them then. 

    I’m sharing this because:


    1. I already knew to do this, and so did everyone else. No one had brought it up, because we ‘did not have time for anything else’. 

    2. I felt 1000% lighter – right away! I’d been mentally overloaded and confused for a couple of weeks.

    3. It cleared the path. One reason I’m a fanboy of the 12 Week Year is that it ‘gives you permission’ to not think about something until it comes up in the plan. 

    4 We committed to running our Nifty project board in a ‘Scrum‘ way and reviewing together every Friday morning. 

    Read – Scrum: The Art of Doing Twice the Work in Half the Time

    Weekly plan:


    Monday is writing email newsletters day.

    Tuesday is my website.

    Wednesday is writing blogs and working on podcasts.

    Thursday is Cowork.tools

    Friday is London Coworking Assembly 

    Know where you are going


    As crazy and uncertain as the world is right now, narrowing down a few things on your projects and when you are going to work on them is essential. 

    It is essential for your well being and mental health and your business.

    If you need help, ask one of your friends or me to talk it through, you will feel better for it. 

    Stay safe and be excellent to each other.

     

    *When I link to products and services I often get a commission at no extra cost to you. 
    I only ever link to things I use, trust and 100% recommend.

  • How To Get Going with the 12-Week Year Plan.

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    Bernie Mitchell

    Planning Your Business 12 Weeks at a Time

    With the summer months approaching Christmas is probably the furthest thing from most people’s minds. If you are hoping to build your current coworking space, or start a new one, now is the time to start looking towards the end of the year so 2021 can be more successful than you imagine. 

    I recently spoke to Carsten of Desk Mag to find out when people are most likely to join a coworking space. His response was sometime around or after a major holiday. 

    In the Northern Hemisphere (the States and Europe) most of the main holidays are after summer and into Christmas. 

    This means that the majority of people who are joining a new coworking space will do so in September and in January. 

    The same goes for many types of new business ventures. 

    Most people don’t really know what they will be doing three months from now. 

    Many times people will have a vague goal, reach that goal. However, once they actually get to the point they want to be at they don’t look back. They don’t even question if they could have gotten there in a more productive way. 

    The 12-Week Year Plan 

    I found a book a few years ago called The 12-Week Year. It explains the process of planning your goals 12 weeks at a time instead of 12 months. 

    A great example of why the 12-week plan is important is the current situation everyone is experiencing with Covid19. 

    Six months ago everyone was making their summer plans, whether it be for holidays or business, and now all of those plans have changed. 

    By following the 12-week plan it allows you to be more flexible and adapt to whatever is happening in your community or across the globe.

    I was given some great advice by Belinda about how to market during something like a global pandemic. 

    She said, “don’t think about what you sell, but think about who you serve and what do they want you to be able to offer them right now?” 

    Distancing does not mean Disconnecting

    While you might not be able to operate your business like normal, you can still stay connected to the people you serve. 

    A great example of this is doing things like uploading informational videos or articles to your website and social media accounts. 

    You might not be able to sell right now, but you can make sure you aren’t forgotten about. 

    Asking yourself what you can offer the people you serve can really help you move forward over the next 12 weeks. Even though you might feel stuck, not only at home but with your business goals as well. 

    Making the 12-Week Year Plan Work

    I started following the 12-week plan in 2016 while I was a member of a coworking space. We would meet every Monday and share our goals for the week. 

    It was a great way to stay focused and have accountability. These meetings eventually stopped due to fluctuating commitments from the various members, but my friend Karen and I decided to carry on. 

    Every Monday since 2016 Karen and I have an accountability call in which we state our goals and intentions that week to each other.

    Even though Karen and I are in different careers, she runs a swimming school and I’m a freelancer, our ambitions and intentions have similarly evolved over the years. And we are both much more realistic about how we plan on meeting our goals.

    The 12-Week Year has been instrumental in not only growing my business but also reaching my goals in a more realistic way. Here are some of the most important lessons I’ve learned and how they can help you grow your business or coworking space.

    Accountability

    Having an accountability partner ups your chances of being successful no matter what your goals are. 

    For example, if I’m trying to lose weight I can be great at staying focused, eating well, and exercising…until I go on holiday. 

    Once I’m on holiday my goals go out the window and I end up eating for pleasure, not health. After I return from holiday it’s super hard for me to get back on track. 

    Having an accountability partner who will help remind you of your goals and call you out when you veer off track is so important. 

    Finding a group of people, or even a single person, to talk about your goals each week will make you much more likely to get back on the wagon when you fall off. 

    And we all fall off at some point. 

    Building an Audience 

    Many business owners and freelancers have days where they wake up and go into a panic about the number of customers and clients they have. 

    We feel a sudden need to jump on social media and do what I call a “panic promotion” in hope that we’ll magically grow our clientele overnight. 

    If you’ve tried this, you know it very rarely works. Our promotion might be great, but people won’t trust it or us. This is because it takes time, trust, and understanding to build an audience who is willing to spend their money on whatever it is that you’re offering.

    Your audience can be seen as your community. Very often you’ll have two communities that can help you build your business. You’ll have the community that is inside your space, who will work with you, use your services, and can help grow your income. 

    The other community, that can be equally important, is the one that won’t hire you or give you money directly, but they will support your business and help spread the word about what you do.

    E-Mailing

    When it comes to reaching out to potential clients or customers, many freelancers immediately think of social media. Social media is a really, really, really important aspect of building awareness, but one of the best things you can do for your business is to build an email list and actually use it. 

    Why is email so underused as a tool for business when it’s now a more common form of communication than calling or even texting people? 

    Fear. People get scared about sending emails when they aren’t confident about what they’re selling. 

    There are two books, Youtility by Jay Baer and They Ask You Answer by Marcus Sheridan, that can really help you understand how important good emails are to any marketing plan. 

    One of the key aspects of sending emails that people will actually read is to make sure they are useful, relevant, and timely. The more people benefit and trust the emails you send them, the more likely they are to open them.

     Having someone sign up for your email list is more valuable than a follow on social media where your post has a pretty good chance of getting lost among the other thousands of posts on someone’s feed. 

    There’s a site called copyblogger.com that I use quite often. One of the stats on their website, which seems very believable to me, is that for every dollar spent on acquiring an email, you’ll get $40 in return. 

    Never underestimate the importance of sending emails. 

    Also, always have your email above the fold on your website and avoid pop-ups at all costs. They are annoying and can cause people to leave your website simply out of frustration or annoyance if they are on a cell phone because they can be hard to click out of.

    Keeping Your Website Updated

    Having a website is pointless if you aren’t updating it at least twice a week with quality content. This can be in the form of blogs, videos, articles…as long as it’s something interesting that helps you tell your story and connect with the people in your community. 

    Part of the 12 Week Plan is to figure out what you’re going to post every week over the next three months. Having the topics figured out ahead of time makes achieving this goal a lot easier than just sitting in front of your computer every few days and trying to figure out what the heck you’re going to post. 

    Some ideas for posts are:

    Interviews with fellow freelancers or small business owners from your coworking space.

    Talking about an event you’re hosting or going to.

    The history of your business.

    FAQs (this will allow your customers/clients to find answers themselves so you don’t need to waste time answering the same things over and over again.)

    Whatever you write about, just make sure it allows your community to connect with you in some way.

    Once you have these topics planned out, you can then coordinate the emails you’ll be sending to go along with the topics on your website.

    Social Media

    The three major social media outlets for businesses and freelancers are Twitter, Facebook, and LinkedIn. 

    LinkedIn has the people who are most likely to have money and are willing to spend it on a coworking space/other businesses. 

    Facebook is where people go to waste time and Twitter..well it might help you get a few new followers, but it’s very quickly turning into a place of political discord, which isn’t going to be beneficial in growing your community. 

    While it’s perfectly fine to use all forms of social media, LinkedIn is the best. It’s filled with business people on the hunt to do business with others. It’s also a paid platform which means people feel more invested to use it and take it seriously. 

    If you decided to use LinkedIn to try and grow your community with the 12 Week Plan, make sure that anything you post on your website you also post on your LinkedIn Blog. People who post regularly on LinkedIn over longer periods of time tend to get a lot of attention. And don’t be afraid to post lengthy blogs on LinkedIn. Although fewer people will read them, more people will take action on a longer post. Don’t write a little and then make them click over to your website to read the rest, this is annoying and honestly comes off as a little desperate. 

    The 12-Week Year Intention

    Something that is important to keep in mind while working through the 12-Week Plan is your intention. The more you share your story, through your website, social media, and emails, the more people you will attract who can relate to you and your vision. While we all have to take the cash we can get at times, it’s important to always focus on the type of people you want to attract and work with. Otherwise, you can end up sucking the energy out of yourself, your business, your team, and your community. 

    Communicating with people on a regular basis will allow your community to build trust with you and even look forward to hearing from you. Building a network is key to building your business over the next 12 weeks and eventually into 202

    Join my weekly email to be first to hear when the 90 Day Plan gets published. Or listen to my webinar with OfficeRnD.

  • Why Is The ’12-Week Year’ So Good? Here’s why!

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    Bernie Mitchell

    Have you heard of the book ‘The 12-Week Year’?

    No?

    Oh wow! It’s so good!

    But, why is the ‘12-Week Year‘ so good?

    Well, you know when you have all these goals and ideas and need to get them in order? You want to make them happen. 

    Your calendar is rolling around like a drunken sailor in a brothel with a credit card.

    Your head is about to burst with possibility and inspiration.

    And deep down inside, you know, you are going to struggle to make any other happen, even though you know it could.

    Making it happen that is what the 12-Week Year helps you do.

    In the ongoing spirit of ‘They Ask, You Answer‘ on this website, I’m going to show you a breakdown of how the ’12 Week Year’ book has worked for me. And I’m sure you’ll pick up something to get you going. 

    Sidenote: we’re reading this book in our ‘StoryBrand Guides‘ book club and slack channel this month. I suddenly see a whole new range of in-person examples and applications. 

    What you won’t find in the ’12-Week Year’ book.  

    It is not a magic pill, silver bullet, app to save your life, productivity booster or lottery win. 

    It is so dull that you may want to set fire to your chair, so you have something to talk about at parties.

    Very soon you’ll be in a routine and life will be working, how cool is that?  

    What is this 12-Week thing all about?

    Michael and Brian, the authors, advocate organising and thinking about your year in a twelve-week chunk. 

    Meaning that you set goals in chunks of twelve weeks, one quarter or ninety days – however, you like to think about it. 

    They go against ‘annualised’ planning, where businesses set goals for the year, particularly sales and business growth goals. 

    If you have ever worked in a company and have a sales goal to meet, it is incredible how you get it all done in the last week. 

    It is like you never left university where you’d have six months to a year to produce a dissertation and do nothing for months. 

    When you could see the deadline coming, you’d pull out all the stops to get the research done, and the paper written.

    Michael and Brian make a strong case for planning in twelve-week chunks, so you are finishing hardcore goals every twelve weeks. 

    It goes way deeper than dividing the whole year into four segments and kicking into cruise control. 

    I’ve been studying and putting the ’12 Week Year’ book since June 2016 when I heard writer Pamela Wilson started to talk about it on Copyblogger.com.

    Pamela then applied the ’12-Week Year’ to her book launch podcast with Jeff Goins called “Zero to Book.” 

    The goal was for her to write her book in ’12-Weeks’ – the end product was Master Content Marketing. One of the clearest, practical and down to earth books on the topic. 

    In 2018 the ’12-Week Year Field Guide’ arrived and I got into that too, while the £20 price for a book you write in might seem a bit steep it is a fantastic deal for getting your life on track.

    Being able to leap ahead to write down answers questions like, ‘What is your intent for the next week?’ And filling in the blanks to clarify your visions for everything from six months to five years ahead is priceless. 

    If you are part of the 90 Day Challenge with the Make Your Mark Community you’ll know what I mean. 

    My 90 Day workbook is £20 and sits on my desk, keeping me thinking about what to write and when.

    These workbooks are something you can take somewhere, like a cafe or a train and ONLY do that.  

    How does the 12-Week Year Book Work? 

    It is simple, really, you write down some stuff you like to happen. 

    Mark a time in your calendar to do that stuff. 

    When that time comes to do what you said you were going to do, you do it. 

    But there is so much more to it, here are the profound changes, insights and events I’ve had so far. 

    1. Stated intention vs actual intention

    At the beginning of the book, Michael and Brian point out that nothing in here is new, the edge is that very few people do as much as they can. 

    So when I read the part about stated intention verse actual intention, I agreed and did nothing. 

    It took me about a year to realise how out of whack my ‘stated intention’ was with my ‘actual intention’. 

    It was the equivalent of declaring ‘I want to and I’m going to lose weight and get healthy!’ 

    Sadly when we look at your shopping basket, it has chocolate, pizza and ice cream in it, but the coke is diet! No diet coke is still shit. 

    If your actual intention is to lose weight, you’d have a shopping trolley packed with fruit, veg and healthy protein.  

    I know, but. 

    No buts, and no I know buts! Ruthless as it sounds you are either doing it or not. 

    It took me a while to work it out, I want to do a lot of things, but I have to work out precisely what I’m doing, and why. 

    2. Are your daily actions in line with your vision? 

    A lot of what I was doing back in 2016 was ‘getting by’ rather than ‘building towards‘. 

    As a result of an early reading of the ’12-Week Year,’ I doubled down on becoming the best copywriter the world had ever known. 

    Well, that did not go well! 

    I LOVE writing, and I’m forever working at it, I write every day and read about writing every week. 

    BUT I am crap at getting other peoples ideas and requirements onto a page and onto their website. This is a whole range of reasons from my skill level to doing things my way. 

    What came from my painful career pursuit being able to teach other people to get ideas out of their head and onto their website. 

    People are so scared of writing words and hitting publish, especially in a business and sales context. And I completely empathise with this. So I very quickly worked out how to guide people through this process to publish every week. 

    Are the actions and tasks you do on day by day basis adding or taking away from where you want to be five years from now? 

    If you don’t know where you’d like to start to think about it, no one knows where they’ll be or what will happen, but acting with an intention is what you are after here. 

    3. Tracking and accountability over time is gold

    Ok, so one of the most unattractive parts of this book of me was a requirement to track.   

    Every week you need to track what happened, or what did not happen.

    When I got more serious about tracking, I began to see where the pattern for a successful week lay. 

    How come I planned and did not do what I said I’d do?

    Where did all that time go? 

    What is wrong with me?

    I had a cosmic breakthrough on how to get more of what I wanted in my life. I am still working this out, but as I grew to understand this part,

    Let me break that down for you.

    There are many elements. I am looking to have present in my life and finding the combination to get them all in is tight. Like a total head fucks tight.

    Tracking showed that the weeks when I went running I got more done, fantastic. 

    When I let my health score drop everything else dropped, then I’d quickly slip down mentally and feel like a loser.

    Running, as painfull and unattractive as it is, gets my head in a significantly better place. 

    This all works for me as I run, read, be out in the park and have time on my own, better than a day in front of Netflix. 

  • How To Avoid The Pain Of Your Marketing Plan – (and it’s not what you think)

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    Bernie Mitchell

    One of the recurring themes for people is finding the right tool to make their marketing work like magic.

    When I ask people what they need the tool for they say something like, ‘to make marketing simple and save time.’


    Before we go on, I had to work this one out too.

    I thought a tool could save my life and then when I dug a bit deeper, I realised I did not know what I wanted it to do.

    So to cut to the chase, you need to know what you want your marketing tool to do. And please, saving you time is a given – you would not use a tool that would have you take MORE time, would you?

    Start with knowing where you want to go, what your goals are and where you will focus your energy. You can read about how to do this in this post here.

    Everyone Does Not Have It Together

    I know it looks like everyone has it together, but they don’t.
    If you’re in a peer group, decent networking group, coworking space or mastermind you soon find out!

    Side note: if you want to grow and save time, you should be in a peer group.
    As trust grows you find out your peers are not the David Ogilvy or Arianna Huffington you thought they were.

    They don’t have it together either!

    The Hard Work Of Working It Out

    While articles like this one help you kick the can down the road, you have to do the painful thinking and working it out.

    The good news is that you save time in the long run by planning well, but don’t let planning be all you do.

    Working it out is hard, having the guts to commit to something is scary, and no one knows if it will work out.

    I often start to whimper out because I’ve run into something that looks like work. I whimper especially hard if that work might lead to success, in fact, I get ready to run away.

    Two Stupid Things I’ve Learnt With Tracking Weekly

    Through tracking my behaviour via the ’12 Week Year’ book I’ve noticed two stupid things I want to do at an exact point.

    One

    I always want to change the project tool I am using.
    Something makes me think that if I move everything from one place to another, I will.

    I’ve tried SO MANY project tools over the last ten years, and I’m at home in every one of them.

    It is the work you do that counts towards your goal, not the device or gadget.
    (BTW the ones I like the best are Meister Task, CoSchedule and Things – but that is another post.

    Two

    I always want to change everything I am doing, even if it is working.
    I want to change lanes and start a new business instead of getting on with this one.

    One of my hardest lessons from all my 12 Week Year tracking is sticking with my original goal and plan.

    Keep Going On Your Plan

    Staying true to the plan is where the money is, plans don’t fail; it is the execution that fails.

    You will think you are being smart and insightful by looking at the plan and finding shortcuts.

    You may see yourself as a Formula One pit crew tweaking mid-race, but you are avoiding the real work of execution.

    For example, if you have a business or project and don’t put anything on your website about it.

    This is because you are always changing your mind, you are bleeding valuable energy.

    My mate Donald from Storybrand always points out this: “If your competitor communicates their product or service better than you do, they’ll win, even if yours is better.”

    Don’t Change Lanes

    Changing lanes is exhausting for you and others when I am part of a team that changes it’s mind all the time I want to leave.

    You may get very mentally invested in things you work on. And when your subconscious smells that you’re going to use all your creative energy changing lanes it will tap out before you know it.

    You may love the brainstorming, love new ideas and fantasy, but at a certain point, you’ll need to move and get on with it.
    Actually ‘doing something’ is where the gold is because so few people do.

    Both the ‘Storybrand’ and ‘12 Week Year’ books both put a significant emphasis on execution. Which means carrying out the plan you made, not changing ideas every 10 minutes.

    I took a live workshop with Donald Miller, he talked about how many people he has met who fail to execute and get overtaken in the market by people with inferior products and services.

    I was in tears, is that all I needed to do my whole life? Write some articles and send some emails?

    Tracking London Coworking Spaces

    I’ve been tracking London Coworking Spaces in a Google spreadsheet for a few years now.
    And only a few of them ever update their website!

    When I say update, I mean post fresh content like blogs or articles.
    New words on your website are free AND the best way for Google to notice your site every week is updating it with new words.

    Less than half of the two hundred plus London Coworking Spaces on my spreadsheet post and article every six months!

    Yes – SIX MONTHS – so you can become one of the most active forces in London Coworking online, by posting once a month.

    With around 8 million people in London, and say there are 400 coworking spaces.

    (No one can get a straight answer on this).

    With an average of 120 people per location (according to Deskmag) that means there are thousands of people who could be looking for a desk.

    But if there is nothing on your website, are you really there?
    Is that why you don’t have the business you need?

    But It Is Too Complicated!

    Picking a few things to do and doing them will start to get you results.

    In Meet Up’s and workshops I run people always, and I mean ALWAYS walk in and start talking about SEO.

    They blab about the front page of Google before they’ve even written and published a post, or built a website.

    This is why it is too complicated, reading stuff in books and then doing it is harder than you think, but it is not complicated.

    Talking about concepts and strategies above where you are operating right make it complicated.

    I read a lot of books when I was depressed as hell all those years ago.I’d lose myself in them and get an idea of what life could be like, the beliefs and practices gradually became ingrained in me.

    Nowadays, I read the same books and pop my head up to find out I have done most of the work.

    I can’t describe the joy of reading something and then realising I’m already doing it.

    It’s what you learn after you know it all that counts

    John Wooden

    Which brings me here.

    I hope this section will help you get going.

    Another book that is a massive influence on my life in the last two years is the David Goggins book Can’t Hurt Me.

    A long time “Goggins take-away” for me is to stop blaming others and get on with it.

    As he puts it “No one is coming to save you.” – You could add to that, “not even a paid Facebook advert or project tool.”

    This weeks “Goggins take-away” is double down on your weaknesses.
    For example, my weakness is not ‘learning Japanese’ or ‘tight rope walking.’ My’ weakness’ is consistency with my content production.

    My Weakness

    My weakness is something I need to be my strength, but writing and making my website perform with the consistency of a Rolling Stones World tour is hard work, so I avoid it.

    Having it as one of my 12 Week Goals has made me drill down on where this fails.

    My Strength

    Getting people together is so natural to me, I don’t notice I’m doing it. Running our London Meet Up’s on Podcasting, writing and art and the London Coworking Assembly is second nature to me.

    Coming Up

    Over the next few weeks, I’ll document how I’m fixing one step at a time.

    I’ve been asking everyone at Write Club, my coworkers at Mainyard and people at Coworking Conferences where their blocks are.

    I don’t actually know anyone who does NOT struggle with getting stuff on their website, even though it is one of the best things you can do!

    I even joined a self-help group about it earlier last year, and that is certainly helping!

    If you would like to get help with your content production to choose one of my half-day workshops.

    Choose from Email Marketing, building a 90 Day Plan, Podcasting and Storytelling – full details here.