A New Freelance Hope In The COVID-19 Crisis
How has this epidemic changed you? What are you doing more of in this crisis? How has your business changed? Where is it going now? Share in the Instagram comments here. Before we get into this. I need to point out these words are by a healthy white man living in London with enough money to make it through the week. Do I need to point it out? Yes. We know people who are going through all manner of health, family and economic hardships. It would be crappy to let you read on thinking t
How To Market Your Coworking Space In A Coronavirus World
OMG, who the hell is selling in the Coronavirus downturn? Well, hopefully, a lot of people as we need to keep the economy going. Which is completely different just profiteering from it and ambulance-chasing. marketing I've been keeping a keen eye on how people are dealing with marketing and communication, the language in use and online stunts, in the last two weeks. In that time, it quickly got to the point where the last thing I wanted in my email was another lesson how to work remotely or
FFS Don't Stop Marketing! And how to do that NOW!
Have your feet even touched the floor this week? The air surrounding us is bleak with uncertainty and everything seems to be in a standstill. And 'homeschooling' and 'remote work' has left the realm of progressive parents and digital nomads to become the new normal. And it seems that people treat contacting the Corona Virus comes second from how everyone can get through this- economically. How communities arise out of the aftermath My mate Tom was due to come to London a few weeks ago to s
How To Gear Up Your Business Best In The Covirus Shut Down.
Just because the World is shutting down, it does not mean your business has to. Hard as it may seem right at this moment in time, there is plenty of good work to be done in the downtime, so you can come back stronger than ever. Are you on Linkedin? Have you seen the onslaught of commentary about the effects of the Co-virus on our businesses and the economy? My friend Leah from Norway posted that realistic and heartwarming video message. Leah's main point was to use the downtime to ge
How To Make $10 Million From One Simple Blog Post
How do you do that? And yes is a true story, the number goes up all the time, and of course, there is a little bit more to it. How do you make this kind of money? By answering other people's questions on his website. Someone asked me what is 'they ask you answer' thing I mention a lot here on this website. The two key ideas I follow when working with clients are “They ask, You Answer” and “StoryBrand framework”. It is essential, and it is one of the best things you can do for marketing your
How Many Communities Do You Need To Be Able To Thrive?
It takes a village to raise a child, and it takes a bunch of communities to build a freelancer from coworking spaces to online communities to conferences. #Freelance life is a never-ending lesson - here are the many communities I need to be able to thrive! It has taken years to find them, build relationships with them and sometimes even have to kiss and make up. Why Do You Need A Community? So there I was, gazing out the window of my studio in Mile End London. The tree outside my window
Why Is The '12-Week Year' So Good? Here's why!
Have you heard of the book 'The 12-Week Year'? No? Oh wow! It's so good! But, why is the '12-Week Year' so good? Well, you know when you have all these goals and ideas and need to get them in order? You want to make them happen. Your calendar is rolling around like a drunken sailor in a brothel with a credit card. Your head is about to burst with possibility and inspiration. And deep down inside, you know, you are going to struggle to make any other happen, even though you know it could.
How To Blog Quickly About YOUR Coworking Space Every Time
"We just don't have time to write!" Is what I hear all the time from owners and marketing people who are responsible for running coworking spaces. Every week I'm talk about this with members of our London Coworking Assembly and my marketing mates. Then this weekend our family went to see Sonic the Hedgehog movie. And it got me thinking - "how could busy coworking people create words and put them on their website faster? " No one has time! Not even experts. It is not more time you need. It
How To Avoid The Pain Of Your Marketing Plan - (and it's not what you think)
One of the recurring themes for people is finding the right tool to make their marketing work like magic. When I ask people what they need the tool for they say something like, 'to make marketing simple and save time.' Before we go on, I had to work this one out too. I thought a tool could save my life and then when I dug a bit deeper, I realised I did not know what I wanted it to do. So to cut to the chase, you need to know what you want your marketing tool to do. And please, saving you t
How To Be More Productive (And Not Lose £191,553.45 Like Me)
Two Simple Productivity Tips. In this post, I'll share two things that have helped my productivity over the last few years, and they are NOT apps or gadgets. Are you always wondering where your time goes? Are you looking for an 'edge'? You can get helpful actionable direction like this in my 'Sunday Scenario email' where I document my progress, triumphs and mistakes as a freelance consultant to the coworking industry. It is super fun being a hands-on practitioner who is developing and worki