8 Big Ways to Boost Your Email Marketing Strategy
The first thing that comes to mind when someone mentions email marketing is spam. But if you think about how much time people spend reading emails every day, then you might realize just how powerful this channel still is. And in spite of the pandemic bringing turbulence to businesses, emails have returned to the forefront of digital marketing. In fact, they have become one of the most important marketing tools available today. With more people shopping online, there is an even greater ne
Finding My Voice (Again) To Help Others Find Theirs
I wonder what to write here like I'm stuck and need to get going. I'm staring at my computer in my kitchen, thinking I need to post something, and I don't know what to write. The next 90-Day Challenge is up today in the Make Your Mark Community, and my mind is blank. Again. Well, of course, it is not blank, it is overflowing. Because I have not planned, I want to write everything at once, which is harder than one thing. Let's go back to the beginning, and then I can show how easy it is to
Why I Love Our Podcast Meet Up
We've been kicking ass with the Podcast and London Bloggers Meet Up's online and in London over the last few months. I've been on Meetup.com since 2008 and I love our podcast meet up and bloggers meet up, but we do need to think of another title! These days, we're helping people find their online voice and to 'demystify websites' for them! We've had sessions from my European StoryBrand Guide friends, Kenda from Automation Ninja's, Lena from FTSQ, Martin and Lyndsay from Jammy Digital! We
SE Ranking: 3 Reasons to love this SEO tracker.
I am using a variety of SEO tools and plugins to help me get a better grasp of well — SEO. One of these tools is SE Ranking. This app has made SEO tracking for me seem like a breeze. I only have to add my projects and click on the tools and features it has. This app provides comprehensive SEO tracking tools that helps me track and manage all the websites that I handle. And it provides as accurate real-time data as it can. The fact that it is easy to sign up and add your projects in SE Rankin
How To Use Google My Business To Get More Leads For Your Coworking Space
Love it or loathe it, Google is still the primary search engine in the world, pulling in over 90% of the search engine traffic. Every day there are approximately 3.5 billion searches per day on Google. That’s a lot of chances for you to get your coworking space in front of your future community members. But how do you utilise this search capacity, and turn it into leads for your coworking space? If you’ve read any of my other blogs, then you’ll know that I think that one of the simplest, che
Why A Blog Will Win A Cage Fight With Social Media
I had an agonising chat with a mate who runs a coworking space the other day, so I'm writing this post rather than punching them on the nose. They said they would invest all their marketing money in Instagram when the lockdown ends so people could see their space. I was in tears. "I know I need a website, and once people get there, then they can buy a membership. That's the job of a website." "But it's much quicker to take my phone and make a caption and hashtags than write a blog post." Yo
Why we need to talk about coworking
For a decade now, I've been watching people marketing coworking space. I've spent even more time watching people do marketing for their small businesses. I see a massive disconnect between what people say they want to do and what they actually do. Think of it like this, Dave Ramsey says that the best place to look for your life and financial priorities is your bank account. When I was a student, I'd whine about having no money and snuggling to pay the rent. When you looked at my bank account
How do you get your first few customers?
We're minutes away from launching our Velvet Platform and are looking for our first round of customers or early adopters. Everyone from freelancers to coworking space owners asks me, 'how do I get my first few customers?' This post will share the basic outline of what we are doing to get our first customers. And then, in the future, you can come back and read what is working and what is not working. So, how do you get your first few customers? That is hard to answer, and I know I need to w
How I'm absolutely boosting my productivity score every week
So, reader, last week, I took a look at how my workflow and execution was going in this post here. After a week of action, and there was a lot of effort, the hard truth is I've got a lot of improvement to do. Part of me still feels like I'm writing a blog for someone else. Ten years ago, one of my freelancer jobs was ghostwriting a thought leadership blog for a tech firm's CEO. As I write this, it feels like I am making this up for him, not me. But the problems I'm having are mine, and I'm
How I Stopped Working In a Whirlwind and Boosted My Productivity
So, reader, I stopped writing here for a couple of weeks, and this post is about how I got back in the groove. In the last two weeks, I've been losing my hair, and parts of my body have been falling off with confusion and stress. Then I thought about how to set the reset button. It can't go on like this; I spent a day walking around, hoping that by the end of the day, it would all have sorted itself out. It did not. There was not anything particularly wrong, but I felt a massive amount of b