What is the relationship between coworking and hospitality? Because I’ve heard this a lot lately, it was a constant topic of conversation at the Workspace Design Show London. But when you say coworking and hospitality, it doesn’t mean you’re suddenly running a restaurant, which is how people interpret it. I worked in hospitality and catering for […]
How do you create connections between people in your coworking space without being a bit creepy?
How do you create connections between people in your coworking space without being a bit creepy? I say creepy because there’s a difference between customer acquisition and me joining your coworking space. You’d be mad not to use technology to help you do things, but if you do it in a very processed, automated way, […]
How can your coworking space change the world?
How can your coworking space change the world? So today’s question is, who are you inviting to your coworking space? There’s a big difference between an invitation and an announcement. An announcement is when you say: “Hi, my coworking space is open!” And you send that with the intention of thinking, everybody’s welcome! But then […]
Why is getting together with others who run a coworking space so important?
Why is getting together with others who run a coworking space so important? It’s because you don’t have much time for everything, including running the space, keeping members happy, and maintaining software and stuff like that. You only get a little time to talk about what you’re doing, where you’re going, what’s happening, and what […]
What does “growth and scale” mean for your coworking business?
What do you mean by “growth and scale” when you talk about your business? I brought this up today because I was talking to someone about their coworking space and what they want to do with it. They said, “I want to grow and scale, of course!” After 15 minutes of conversation, I find out […]
When is the best time to ask for help?
I always like to wait until the wheels come off the car or the sick is chimping, and then someone has to come and pull me from the clutches of death at the last moment. That is a lousy way to run your life and business. I realised the negative effect that had on people […]
Kill Your Bland Jargon and Unleash Your Coworking Space’s Unique Charm!
Franken-speak and meaningless catch-all language We’ve all seen those websites that boast about their “great customer service” or “outstanding quality.” and “innovation” – what does that mean? But let’s be honest; those phrases are so overused that they’re practically meaningless. What truly sets a space apart is its unique personality and vibe. And that’s where language […]
Who do you need to build a community?
Who do you need to build a community? People think “community” is a product. In coworking, we use wanky business terms like “customer acquisition.” But, at the same time, we want people to “join our community.” Think about it: are you building a community or acquiring customers? – It’s confusing these days. (TBH, I don’t […]
What is the best coworking space software?
We often subscribe to business software that’s too ‘much’ for us because we want to “go pro” and “out-out!” When we’re a small or micro business, we get enterprise-level software, bite off more than we can chew, and it takes up loads of existential overhead. For example, I’ve seen so many small coworking spaces, start-ups, […]
Is a desk in a coworking space worth it?
Is a desk in a coworking space worth it? As a coworking space, are you selling a desk or something else? Ok. You ARE selling a desk, and when you run a coworking space, you can quickly think, I need to sell this many desks, and that’s my business. But as a member, what am […]
What if everybody could walk to work?
What if everybody could walk to work? Since working in coworking spaces in 2010, I have been going to Central London. But I was ALWAYS looking for something nearer to me so I could spend less time travelling and do the school run for #supercoolson. But it seemed ‘normal’ to be jammed into a central line […]
How do you find and play to your unfair advantage in the coworking market?
How do you find and play to your unfair advantage in the coworking market? By being yourself! – It’s as simple or as difficult as that. Since 2015, I’ve worked with so many people who have said something like, We want to be the next “WooWork.” We want to do what they’re doing! Whatever you […]
Why are most of the panellists and speakers at coworking conferences men?
What do we know women do in the coworking industry? Yet when we get to the opening keynote speakers and panels at a conference it’s just men EVERYWHERE! This post is about “representation” at conferences rather than “diversity”, so please consider that as you read. ⍰ Does the data below represent the coworking industry in […]
How do you measure the impact of your marketing on attracting new people to your coworking space?
How do you measure the success and impact of your marketing efforts in attracting new members to your coworking space?
I know this quote is often attributed to many people, not just retailer John Wanamaker.
These days it’s a cliché about the effectiveness and risk of what you should spend on marketing.
In 2023, the quote is not true any more because so much of our marketing is done online.
Why do people give you money to join your coworking space?
Gimmicks and discounts won’t cut when building a thriving coworking community.
People only join a coworking space because it works for them and helps them make money.