What is truly unique about your coworking space that you are scared to share?
So, can you imagine how mind-numbingly dull it is to look through websites or coworking spaces when you want to find somewhere to work?
Because they all say things like:
-Free WiFi! (Which is like boasting you have a bathroom!)
-Innovation! (Really?)
-Unique community! (I know you say this with the best intent, but...)
But drill down and think, what is the unique thing your coworking space provides?
And this is not some hypey marketing thing or hack - it is being brave enough to say what you do well.
It's, for instance, in Fento Coworking, where I am based.
We have dogs, and we all make lunch for each other daily.
So, if you have a dog - just to warn you I'm getting very specific here!
If you have a dog that is a bit nervous, Fento Coworking is THE place to bring your dog, get your work done, and eat excellent homemade food.
And we should be brave and amplify what makes our spaces unique, not try to fit in with everyone else.
There's an emergency of fitting in, and we must stop it, people - there are better things!
