emailmarketing

How To Market A Coworking Space Right From Scratch

In the last few weeks, I've had a deep few conversations with people who are 'picking my brains', on marketing their coworking space. It seems like a lot of people are about to start a coworking space from scratch in the coming months. Then I ended up emailing them these answers. So in real "They Ask You Answer" style here are the subsequently copied and pasted emails, edited of course. What do you think is the most prominent problem people have when it comes to getting their act together for

Why does your community need an email newsletter?

People read email, and the clearer and better your email is, the more people will read it. How often should I email? Minimum? Once a week. Once a week? Won't I annoy people? If you email self-promotional bollox? Yes you will. If your email is something that is not relevant, weird, poorly written, hard to read, a rant or doesn't help people, and is confusing. Yes, definitely. What should you do then? Engaging people Write something that is for YOUR readers; send something useful. In

How to avoid being caught in the Email Newsletter void.

Another email newsletter??? Have you ever said that to yourself when you received one of those? You know, you subscribed to one of those cause you were really into the product they’re selling. You really want to know what they have to say, what’s new with them. And then you kind of lost interest in what they have to say. (Or maybe you got conned into subscribing into it). And you’re probably thinking “what if my subscribers think like that too?”. How often do I have to send an email? What if