Why are the images you use so crucial for your coworking space?

Why are the images you use so crucial for your coworking space?

The images we use on our websites, blogs, and social media are essential to convey trust.

📸 You know a picture tells a thousand words and all that...

🤮 And marketers (like me) ruin everything - read on:

If you go to a website like Unsplash and you see that the same coworking space photo has been downloaded half a million times, the chances are that other people are using it.

One of the most famous photos is of Bat Haus Coworking in Brooklyn by Shridhar.

Since 2018, it has clocked 24,243,536 views and downloaded 174,199 times.

And I'm sure it was around before 2018 somewhere else.

When people are looking for coworking space or a place to work, they see the SAME image repeated.

Using that image compromises your ability to make a connection and stand out.

Sure, It may be a really, really, really good image, and it may convey what you want to do, but it's not YOU.

And in a world of marketing bollox where everyone is heading for the middle of the road, safe ground, daytime TV, overusing vanilla and magnolia words like global, innovation and best practice, being yourself is the best way to connect and stand out.

🔥Do you want to be a 'nobody ever got fired for buying IBM' type of person?

It breaks my heart to see people who have really cool businesses, coworking spaces, or whatever they're doing abdicate their personality and charisma to a stock photo rather than the natural person they are.

It's like a dating app or Airbnb when you see one thing and get pumped up and then get to the date or where you are staying, and it is not quite the story you're sold.

🤦People often say, 'But it's what people want to see, Bernie!'

If you sell tuna fish or fizzy drinks at mass, I understand you want to take a 'consumer' position.

But it's all about the connection when dealing with the few hundred people who will be your long-term customers, community members or partners.

And in a world where your cell phone has more power than spacecraft from the 1970s and 1980s, it's lazy and uncreative to get your images from stock websites.

Have a remarkable day.

Be careful out there.

It is a jungle.

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