Marketing

Insight

#TAGtribe Blog "From Media to Mediums? Human insights & lead scoring" by @RedIdea_

From Media to Mediums? Human insights and lead scoring.   Recently Marketo, the global leader in Revenue Performance Management published 'the definitive guide to lead scoring'(link) a free comprehensive 50 pages guide to lead scoring techniques. Lead scoring is a method in which you assign points to each client prospect. The higher is a client score, the more they mirror the target market segment prospect that is actively subscribing to your services and buying your products. Reason what t
Marketing

How to blog friends and Influence people - by Andy Bargery

I’m Blogging for Bernie, well TAGtribe. Bernie’s been asking me for weeks to write a post for the TAGTribe blog. In fact I’m sure he’s asked every member to write a post. The strange thing is that very few of us actually have, which  is surprising given everyone I have met through TAG has been a motivated, driven business owner / leader,  looking to grow their business and make connections. Why then are we all passing up on the opportunity for some free publicity?   Perhaps
Insight

"Do you know why you want to use Social Media?" #LLBS #TAGtribe

“Do you know why you want to use Social Media?” “I heard it was the next thing!” “Well we say a bit of old with new is what you should do, find the balance!” The panic of getting on social media is a waste of time; many people are running around town shouting things at you like ‘if you are not on social media you will not have a business in 2 years time!’ Before they were social media experts they were Time Share sales experts and live in the world where everything ‘is the