Kill Your Bland Jargon and Unleash Your Coworking Space's Unique Charm!
Franken-speak and meaningless catch-all language We've all seen those websites that boast about their "great customer service" or "outstanding quality." and "innovation" - what does that mean? But let's be honest; those phrases are so overused that they're practically meaningless. What truly sets a space apart is its unique personality and vibe. And that's where language comes in. You can create a coworking space that stands out by carefully crafting your messaging. So, how do you do it?Who do you need to build a community?
Who do you need to build a community? People think "community" is a product. In coworking, we use wanky business terms like "customer acquisition." But, at the same time, we want people to "join our community." Think about it: are you building a community or acquiring customers? - It's confusing these days. (TBH, I don't want to be acquired by anyone or anything.) However, co-creation is the most critical part of a community. Your community starts after all those customers you acquired deWhat is the best coworking space software?
We often subscribe to business software that's too 'much' for us because we want to "go pro" and "out-out!" When we're a small or micro business, we get enterprise-level software, bite off more than we can chew, and it takes up loads of existential overhead. For example, I've seen so many small coworking spaces, start-ups, NFPs, and micro businesses that ‘go pro’ and puff out their chests, sign up for Salesforce or Hubspot and then spend the rest of the year trying to figure out how to use itIs a desk in a coworking space worth it?
Is a desk in a coworking space worth it? As a coworking space, are you selling a desk or something else? Ok. You ARE selling a desk, and when you run a coworking space, you can quickly think, I need to sell this many desks, and that's my business. But as a member, what am I buying? I've rented a desk in a coworking space for over ten years, paying for the chair and the desk. It's where I do my work. But the value, particularly for me, the value of my mental health, is off the charts. OurWhat if everybody could walk to work?
What if everybody could walk to work? Since working in coworking spaces in 2010, I have been going to Central London. But I was ALWAYS looking for something nearer to me so I could spend less time travelling and do the school run for #supercoolson. But it seemed ‘normal’ to be jammed into a central line tube train from Gants Hill to Liverpool Street, so I just did that. For years, the closest coworking spaces to me were Mainyard Studios Hackney, Mile End or Creative Works Space in E17 and T
