Franken-speak and meaningless catch-all language We’ve all seen those websites that boast about their “great customer service” or “outstanding quality.” and “innovation” – what does that mean? But let’s be honest; those phrases are so overused that they’re practically meaningless. What truly sets a space apart is its unique personality and vibe. And that’s where language […]
Who do you need to build a community?
Who do you need to build a community? People think “community” is a product. In coworking, we use wanky business terms like “customer acquisition.” But, at the same time, we want people to “join our community.” Think about it: are you building a community or acquiring customers? – It’s confusing these days. (TBH, I don’t […]
What is the best coworking space software?
We often subscribe to business software that’s too ‘much’ for us because we want to “go pro” and “out-out!” When we’re a small or micro business, we get enterprise-level software, bite off more than we can chew, and it takes up loads of existential overhead. For example, I’ve seen so many small coworking spaces, start-ups, […]
Is a desk in a coworking space worth it?
Is a desk in a coworking space worth it? As a coworking space, are you selling a desk or something else? Ok. You ARE selling a desk, and when you run a coworking space, you can quickly think, I need to sell this many desks, and that’s my business. But as a member, what am […]
What if everybody could walk to work?
What if everybody could walk to work? Since working in coworking spaces in 2010, I have been going to Central London. But I was ALWAYS looking for something nearer to me so I could spend less time travelling and do the school run for #supercoolson. But it seemed ‘normal’ to be jammed into a central line […]
How do you find and play to your unfair advantage in the coworking market?
How do you find and play to your unfair advantage in the coworking market? By being yourself! – It’s as simple or as difficult as that. Since 2015, I’ve worked with so many people who have said something like, We want to be the next “WooWork.” We want to do what they’re doing! Whatever you […]
Why are most of the panellists and speakers at coworking conferences men?
What do we know women do in the coworking industry? Yet when we get to the opening keynote speakers and panels at a conference it’s just men EVERYWHERE! This post is about “representation” at conferences rather than “diversity”, so please consider that as you read. ⍰ Does the data below represent the coworking industry in […]
How do you measure the impact of your marketing on attracting new people to your coworking space?
How do you measure the success and impact of your marketing efforts in attracting new members to your coworking space?
I know this quote is often attributed to many people, not just retailer John Wanamaker.
These days it’s a cliché about the effectiveness and risk of what you should spend on marketing.
In 2023, the quote is not true any more because so much of our marketing is done online.
Why do people give you money to join your coworking space?
Gimmicks and discounts won’t cut when building a thriving coworking community.
People only join a coworking space because it works for them and helps them make money.
My Attitude Of Gratitude At Getting Being Sick This Week
I’ve been thinking a lot about organising my workday this week. The only thing that makes this a bit odd is that I’ve been lying in bed with COVID as I think this. Of course, COVID is nothing to be smiling about, and I know I’ve little to fear compared with other people who get […]
Trust is Why I’m Not Using Your Amazing Product Or Service Today.
Hey, if you are reading this, it is more likely I sent it to you directly than you found it on the web. I send this to everyone who hits me up via text, LinkedIn, email or another way to invite me to a call or pitch me a fantastic product or service. Instead of […]
How Saying No Will Make 2022 The Best Year Yet
From the start of COVID in 2020 I’ve been through one of the most challenging times in my career. The challenge was not the economic uncertainty, health risks, global pandemic or the stuff you would think. I went through my toughest emotional cycle of change yet. And got kicked out the other side in the […]
The Best Coworking Space Management Software: Updated
Archie App vs andcards vs Cobot vs Nexudus vs Office RND vs Zapfloor A year ago I made the statement that: “Coworking is becoming increasingly popular, and for good reason.” Which, based on the data from this Allwork article proves that I was right. In 2021 coworking has a forecast growth of 21% […]
Why is blogging more important than ever in 2021?
Why do you need a blog in 2021? People have asked me a few times if they needed a blog in 2021. No, I am lying. No one ever asks me that. But I wish someone would ask me because I’m dying to start a conversation about why you needed a blog in 2021. You […]
How I beat Lockdown with a 12 Week Year and 15 Minute City
So I was looking at my 90 Day Challenge workbook and getting all excited about the BiG FIVE. When I started this round last Challenge of 2021, it was to generate attraction for my workshops. I’ve already sold one, so now I can rest up for a week. The last ’12 Week Year’ of 2021 […]
