Bernie J Mitchell

Bernie J Mitchell

"Email-first community building for independent coworking spaces"

Should You Close or Keep Marketing Your Coworking Space Over the Holidays?

Should You Close or Keep Marketing Your Coworking Space Over the Holidays?

The Case for Taking a Holiday Break For coworking space operators in London, December is often a month of tough decisions. With the festive season in full swing, many wonder: “Should we shut down and take a break or keep pushing our marketing and communications to stay visible?” While closing and switching off for the holidays is tempting, there’s a compelling case for staying active — especially in a city where self-employed workers and freelancers rarely switch off entirely. Here’s a break
🗒️ Critical Mistakes In Weekly Newsletters For Coworking Community Builders – And How To Avoid Them

🗒️ Critical Mistakes In Weekly Newsletters For Coworking Community Builders – And How To Avoid Them

Over the last few months, I’ve been asking community builders in the coworking industry how they handle email newsletters. Before we get into it, most of you know I’ve been madly in love with emailing articles and updates for around twenty years. Being in love does not mean I get it right every week; it is a slog. If I had to choose one thing to keep, it would be my email list. Email is the backbone of my communication strategy and the most valuable asset in my community-building journey. (