Email Marketing in a Social Media World BLOG Email Marketing in A Social Media World - a simple guide. “If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel." -Erik Harbison You would’ve thought that in a world of social media, email marketing would be on the bottom of the tier of effective marketing strategy. How come even the big and established businesses still opt makes a massive effort to perfect their email marketing game? The answer? Because it works! Even if a person does spend an average of 2 to 3 hours on social media,