BLOG How do you find and play to your unfair advantage in the coworking market? How do you find and play to your unfair advantage in the coworking market? By being yourself! - It's as simple or as difficult as that. Since 2015, I've worked with so many people who have said something like, We want to be the next "WooWork." We want to do what they're doing! Whatever you think about "WooWork", they were homogenizing coworking. The experience at "WooWork" is equally generic as TGI Fridays, McDonald's, and Hilton, all employing a cookie-cutter approach. It's good for scal
BLOG Why are most of the panellists and speakers at coworking conferences men? What do we know women do in the coworking industry? * Most of the podcasts in the coworking industry are hosted by women. * Most of the books in the coworking industry are written or co-authored by women. * Every week, women are writing about coworking in our industry publications. * Most of the online coworking courses are created and hosted by women. * Women create and host the majority of online membership communities. * Women run A LOT of coworking spaces. * Women have founded
BLOG How do you measure the impact of your marketing on attracting new people to your coworking space? How do you measure the success and impact of your marketing efforts in attracting new members to your coworking space? I know this quote is often attributed to many people, not just retailer John Wanamaker. These days it's a cliché about the effectiveness and risk of what you should spend on marketi
