> ## Content Index > Fetch the complete content index at: https://berniejmitchell.com/llms.txt > Use this file to discover other available public pages before exploring further. # Should You Close or Keep Marketing Your Coworking Space Over the Holidays? - URL: https://berniejmitchell.com/should-you-close-or-keep-marketing-your-coworking-space-over-the-holidays/ - Published: 2024-11-27T18:51:12.000Z - Updated: 2026-03-07T18:26:49.000Z - Author: Bernie J Mitchell - Tags: BLOG, #Migrated-1772907944273, #wp, #wp-post, #Import 2026-03-07 18:26 [![](https://storage.ghost.io/c/c9/28/c9283390-5b9d-40c7-8566-b6d828dc082f/content/images/2026/03/coworking-sign-jpeg.jpg)](https://storage.ghost.io/c/c9/28/c9283390-5b9d-40c7-8566-b6d828dc082f/content/images/2026/03/coworking-sign-scaled-jpeg-1.jpg?ref=berniejmitchell.com) ### The Case for Taking a Holiday Break For coworking space operators in London, December is often a month of tough decisions. With the festive season in full swing, many wonder: “Should we shut down and take a break or keep pushing our marketing and communications to stay visible?” While closing and switching off for the holidays is tempting, there’s a compelling case for staying active — especially in a city where self-employed workers and freelancers rarely switch off entirely. Here’s a breakdown of the pros and cons to help you decide what’s best for your coworking space. The Case for Taking a Holiday Break The holidays are, no doubt, a time to recharge. ## Here is why some coworking operators decide to close: ### **1\. Team Well-being** Your staff (and you!) deserve a break. Operating year-round without pause can lead to burnout, and a few days off could do wonders for morale. ### **2\. Low Activity Assumptions** Many operators assume December is quiet because they think potential members are focused on family, shopping, or vacations. This belief makes it feel like any holiday marketing efforts might be a waste. ### **3\. Budget Concerns** With operating costs piling up, some coworking spaces reduce hours or services in December to save money. Taking a break is often a great act of self-care — but is it the best business strategy? Let’s explore the flip side. ## Why You Should Stay Visible Over the Holidays: December might be quieter than January, but it’s also a month when life-changing decisions are made. In 1993, completely shutting down everything was a good idea, but this is 2024. Here’s why it’s worth staying active: ### **1\. January is Boom Time for Memberships** Data from sources[Deskmag — The Coworking Magazine](https://www.linkedin.com/company/deskmag/?ref=berniejmitchell.com)and *Instant Offices* consistently show that January is one of the busiest months for coworking sign-ups. Many self-employed workers and remote professionals start the year with renewed goals, looking for spaces supporting their productivity. ### **2\. People Don’t Fully Switch Off** Most coworking space users in London are freelancers, creators, and remote workers. These are people who are often “always on.” While corporate offices may shut down, self-employed workers still need professional environments to focus — and they’ll be searching for open coworking spaces near their homes or holiday stays. ### **3\. Stand Out When Others Go Silent** The holiday season is a golden marketing opportunity. Many assume no one’s paying attention, but this creates less noise on social media and inboxes. Posting during the holidays can make your message stand out. ### **4\. Holiday Stress Drives Short-Term Need** Let’s not forget the last-minute crowd: people needing a quiet place to finish end-of-year projects or tie up loose ends before the new year. This is especially true in London, where professionals might look for spaces near their homes when offices are closed. ## A Balanced Approach: How to Have It All If the idea of staying “on” through December feels overwhelming, there’s a way to balance it: ### **• Join the Coworking Community Builder Cohort** By collaborating with other operators and getting rock-solid guidance, you can organise your year-end planning, save time, and even pre-schedule marketing to run while you rest. It’s the best way to end 2024 strong and start 2025 prepared for the January rush. ➡️ Join the waitlist for the ‘[Coworking Community Builder Cohort](https://cohort.scoreapp.com/?ref=berniejmitchell.com).’ ### **• Pre-schedule Your Marketing** Use tools like [CoSchedule](https://coschedule.com/r/o732964?ref=berniejmitchell.com) or [SocialBee](https://www.linkedin.com/company/socialbeehq/?ref=berniejmitchell.com) to set up holiday-themed content to auto-publish. Share festive greetings, January promotions, or short testimonials about why members love your space. ### **• Set Up ‘Lite’ Operations** Consider reduced hours or self-service options during the quieter days, ensuring members have access without straining your team. ### **• Promote Holiday Offers** A short-term membership or holiday “day pass” could attract professionals seeking a quiet workplace over the break. Please highlight the flexibility your space offers compared to traditional offices. ## Action Steps: The decision to stay active or quiet in December doesn’t have to be an all-or-nothing choice. But in a city like London, where freelancers and remote workers thrive, staying visible during the holidays could set you apart from competitors. Whether it’s a single festive campaign or simply keeping your doors open for last-minute members, small efforts now can make a big difference come January. ## Want to prepare your space for a strong 2025? Join our Coworking Community Builder Cohort waitlist today to plan smarter, save time, and get your needed support. ➡️ You can join the waitlist here: ‘[Coworking Community Builder Cohort](https://cohort.scoreapp.com/?ref=berniejmitchell.com)’