Another episode of How To Market Your Coworking Space: The Simple Way is up! And I am genuinely excited for all of my guests, however I am a tad more excited for our guest today.
For this episode, we are having Debbie Ekins! She’s a known content writer. She’s one of the content writers out there that I love working with. We both follow The Big 5 and Marcus Sheridan’s The Ask, You Answer content marketing principle. And we’re going to be talking about the power of content marketing and how it can work wonders with your sales when you do it right.
- Your customers don’t always know what they need to know. Your job is to create content based on the questions that they ask, but also based on the things that are related to that will be important for their part. 16:11
- SEO is a massive part of a content marketing strategy. And that’s something that you’re going to build if you create regular content. Creating contents is a much more sustainable investment to put your money in. And it’s also an asset, so you own it. So that blog or that video, or whatever it is, will be on your website forever, or for as long as you want to keep it there. 19:04
- It’s important to remember that you need to think about the questions that your customers will be asking and not just what’s going to get the most traffic but what’s actually going to move them during the sales process. 21:56