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# Challenge One - What style of event should we pick.
- URL: https://berniejmitchell.com/challenge-one-what-style-of-event-should-we-pick/
- Published: 2010-09-21T08:53:00.000Z
- Updated: 2010-09-21T08:53:00.000Z
- Author: Bernie J Mitchell
- Tags: BLOG, TAGtribe, #Migrated-1772907944273, #wp, #wp-post, #Import 2026-03-07 18:26

So let's get this clear, I have never organised a meet up or an event,so this is a challenge for me, but I think what we are trying to  
achieve is possible.  

  
While thinking through my strategy about creating a superswarm I came to the conclusion that there are two completely different approaches to the type of event:

  
1) Are you going to get people to come to a one off place and get your swarm together a little bit like organising a flashmob?

  
2) Piggy back on an event with a gathering of people who are already there or planning to go eg. a football match, festival or exhibition?

  
There's a great story [here ](https://blog.steffanantonas.com/case-study-how-to-use-foursquare-to-draw-a-crowd-into-your-restaurant.htm?ref=berniejmitchell.com)of a restaurant creating a one off for their occasion.

[![Img_0060](https://getfile8.posterous.com/getfile/files.posterous.com/temp-2010-09-21/mDbHkGgvuJEddafevknyorhsEdmhqamIFjxIdyrFgrHxdbHfJHEyzxAGIgzc/IMG_0060.PNG.scaled500.png)](https://getfile8.posterous.com/getfile/files.posterous.com/temp-2010-09-21/mDbHkGgvuJEddafevknyorhsEdmhqamIFjxIdyrFgrHxdbHfJHEyzxAGIgzc/IMG%5F0060.PNG.scaled1000.png?ref=berniejmitchell.com)
  
  
So for me its without doubt option one - create a unique event. This needs far more work because you have to deal with the when, where, why and whether you need to incentivise people to come.

  
I believe foursquare should actually be able to change social behaviour and the delight of the users meeting other foursquare people makes *that* become the event. This makes the planning harder but the result better.

  
Next, where should we hold it?